Apple highlights A10X Fusion power, ‘no lag’ with Pencil in latest iPad Pro ads

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Apple’s rather whimsical iPad ad campaign continues with two new clips today. Both highlight the new iPad Pro models introduced this week including the new 10.5-inch ProMotion display with a higher refresh rate for Apple Pencil.


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The first ad highlighting the new A10X Fusion chip in the new iPads is a rather over-the-top, high-octane departure from most polished Apple commercials we’re used to seeing.

The ad answers a tweet asking for a more powerful computer while showing the iPad editing video in iMovie, gaming, and editing images… and there’s a fiery explosion too.

Next up is a calmer clip answering a tweet that asks about what makes the Apple Pencil special. Apple highlights low latency and uses audio lag as a way to show how response rate can make a difference.

Check both out below:

For a full comparison of the newest iPad Pro models, check out our rundown here.

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