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Coca-Cola drinkers upset over Coke Zero rebranding

Coca-Cola Co. announced this week that Coke Zero will get a makeover and be revamped as Coca-Cola Zero Sugar — but not everyone is happy about the changes.

Coca-Cola Zero Sugar’s taste has been improved “by optimizing the unique blend of flavors that gave Coke Zero its real Coca-Cola taste,” the soda giant said in a Wednesday post on its website.

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It said the drink’s name change was “to be as clear and descriptive as possible about the product and the promise that it delivers great Coca-Cola taste without sugar.”

“We’ve used our in-house innovation capabilities to make the great taste of Coke Zero even better and a lot like a Coke,” Stuart Kronauge, the senior vice president for marketing of Coca-Cola North America, said in a statement.

Next month, Coca-Cola Zero Sugar is going to be available throughout the U.S., according to the soda maker. It’s already available in other countries like Mexico.

Though Coca-Cola said that it was “confident that loyal Coke Zero fans will love the new-and-improved recipe,” Twitter users have expressed their displeasure online.

As seen in the example above, the company has also been busy replying to tweets critical of the announcement. 

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