McDonald’s is making its mark on the bottled coffee industry with a launch of ready-to-drink McCafe products hitting retail stores early next year.
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The fast-food mega-chain plans to release grab-and-go espresso-based drinks like lattes and frappés available in three flavors – vanilla, caramel, and mocha. The Chicago Tribune reported that this launch is “part of a plan to increase awareness of [McDonald’s] McCafe line…”
McDonald’s has been trying to bring awareness to its coffee offerings for a while now. Last year the chain announced plans to overhaul its fast-food McCafe image by implementing sustainably-sourced coffee beans and upgrading to a more serious espresso machine – each reportedly costing $12,000.
In addition to snagging a spot among other bottled coffee brands, like Starbucks, McDonald’s is also adding coffee house faves to it’s expanding menu, including a macchiato, Americano, and cappuccino which comes in several different flavors.
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McDonald’s hopes its efforts will translate into profits, as the Tribune reports “the company has said it believes that improved coffee options are a key to [repeat customers], because ‘coffee creates a habit.’”
The McCafe menu has been part of McDonald’s restaurants since 2009.